Jinny’s Bakery explores multiple routes to market

Jinny’s Bakery was established in late 2003 as a small bread making business in Drumshanbo, Co. Leitrim. In the first week, Sinead Gillard made and sold 16 loaves under the Jinny’s Bakery brand. Jinny is Sinead’s nickname. From that very modest start, sales have grown to over half a million-euro annual turnover with the business employing over 10 staff. Now selling throughout the West and Dublin, the company also exports to France. 

Award winning ways

Jinny’s have won every award possible for the artisan bakery and have ambitious plans to continue their success into the future. Jinny’s Bakery product range includes cakes, scones, sourdough wholesome breads which have a strong health emphasis while maintaining superior taste and texture. Innovation is at the heart of their growth and with over 80 customers. The achievements of Pascal Gillard and his wife who together with their hard-working bakery crew have built a business with renowned impressive standards. For every one of their 15 years in business, they have achieved an increase in sales year on year. Their stout bread and carrot cake have been described as ‘vivid in flavour’. They deliver untold pleasure to the eater with their beautifully controlled crust and lovely crumb. 

Jinny’s growth is as a result of multiple routes to market

One of their most recent achievements is that three of their products – Irish Stout Bread Mix, Grace’s Granola and the Sourdough Croutons – have been included in SuperValu’s Food Academy Programme. See Jinny’s Bakery – SuperValu Listing.

Jinny’s have also been part of the Aldi #GrowwithAldi campaign

May be an image of 1 person and text that says '스 ALDI Aldi Ireland @Aldi_Ireland Look who's Growing with Aldi this Christmas! Find your favourite products in store from Sunday from our amazing Irish suppliers. In store for a limited time only. #GrowWithAldi Jinnj's Bakery Pascal & Sinead Gillard Co. Leitrim Grow with Aldi On sale SUN 15 NOV Stout Bread Mix €3.65 610g JINNY'S SARIHA TONtR READ Grow With Aldi aldi.ie'

Jinny’s also have an online shop:  Buy Online – Jinny’s Bakery & Tearoom, Drumshanbo, Co. Leitrim

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Pascal and Sinead’s also opened Jinny’s Tearooms in 2019, it’s an inspired new food experience offering specialty teas and coffees, with delicious snacks, and light bites with emphasis on wholesome, local ingredients.

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Prospective food entrepreneurs can learn a lot from this dynamic duo. They embody all the key characteristics of a good entrepreneur –  hard work, determination, growth mindset, commitment to quality to name a few.

We were delighted to interview Pascal and Sinead of Jinnys Bakery for our Kus Kus Adventures of Food Entrepreneurs Irish Multiplier Event. You can watch back the interview here:

Chef Sham Hanifa is inspired by his strong culinary heritage

Shamzuri (Sham) Hanifa, a native of Malaysia, moved to Ireland over 18 years ago seeking new opportunities and experiences.  Steeped in a tradition and love of the freshest foods and inspired by his Grandmother’s flavoursome cooking, Sham started his culinary career at 12!  He has worked his way up though every stage of the catering world, from kitchen porter to head chef.   At the age of 20, his whirlwind Irish adventure began in leading restaurants in the West of Ireland. Little did he know then, that he would spent the next 18 years here, meet and marry an Irish girl, start a family, before settling in Jamestown in 2008 to open his own restaurant, the acclaimed The Cottage Restaurant. While Sham is very proud of his Malaysian roots, he feels a very strong connection to Ireland.

I say to my kids, I might not have been born in Ireland but I grew up here and in two years I will have spent half my lifetime here!

World Cuisine – Irish Food with an Asian Fusion Twist

In The Cottage Restaurant kitchen, Sham leads a passionate culinary team committed to producing contemporary Irish cuisine with an Asian fusion twist.  Using the finest local ingredients and supporting local producers, Sham has won a multitude of prestigious awards and accolades. Some of his tallies include the Good Eating Guide, Best Restaurant in Connaught, Best Chef in Connaught, Best Restaurant in Leitrim.

Sham’s Food is inspired by his Culinary Heritage

Sham’s curiosity and love of food was sparked at an early age. Growing up in Malaysia, his family nurtured a plentiful garden of fruit (goya and mangos) and vegetables (chilli, beans and yam potatoes). Ask Sham who has had inspired him the most and he will say “my Grandmother”.

Sham’s Father plays a key role in his food heritage too – so much so that he named his latest restaurant The Buffalo Boy after him – you can read that story here: Buffalo Boy — History of Award Winning Carrick-on-Shannon Steakhouse

Focus on Local – Sham values fresh local produce

From a very young age, Sham learned about the values of fresh food and can recall with fond memories going out to the garden and picking fresh ingredients with his Grandmother, then watching as she turned them into the most bountiful and tasty meals. Fast forward to today and a fine testament to what he learned from his Grandmother, Sham now grows his own ingredients for the Cottage Restaurant in a polytunnel filled with the most wondrous greens, veggies, fruits and edible flowers ripe for the picking! He also takes great care in choosing meats and ingredients from his local suppliers.

Some of Shams local suppliers – Cooperhill Farm, Sligo (Venison), Ciaran Reynolds, Butcher Carrick on Shannon (Lamb), Butcher Barry Brogan, Swalinbar. (Beef). Tina, 12 Quaill Farm, Fenagh. (Quail & Quaill Eggs) Ken Moffat- Thornhill Farm, Cavan. (Duck) Eimhear Flynn Gorvagh, Leitrim(Goat).

We were delighted to interview Sham Hanifa for our Kus Kus Adventures of Food Entrepreneurs Irish Multiplier Event.

Sligo Global Kitchen – inclusion and opportunity through food

The Sligo Global Kitchen was a project started in 2014 to create a space for people living in direct provision to cook and share food from their different cultures with others. It’s an initiative by artist Anna Spearman and is supported by The Model. At least once a month Sligo Global Kitchen host an event where everyone from the community is welcome to try food from different countries.

In 2020, SKG innovated their offering and created a socially distanced “Dine with Chef” experience. KUS Alliance Ireland members were so impressed by this that we put SKG forward as a case study for the Kus Market Toolbox!

 

KUS ALLIANCE IRELAND celebrates Local Producers

Taste Leitrim, Taste the World – a campaign to showcase world cuisine and food diversity

In 2020, the world stopped still and in Ireland, we found ourselves having to restrict our movements, avoid foreign travel and stay as much as possible inside our county. During this time, Taste Leitrim – one of the Irish KUS Alliance members launched an innovative campaign with a World Cuisine focus – they invited people to:

Taste Leitrim, Taste the World….

The campaign focused around the fact that people were holidaying here in Ireland and it aimed show the breadth of Leitrim’s food offering.

When you Taste Leitrim, you taste the world. With many of the restaurants and cafes drawing inspiration from world cuisine in their menus. While many of our chefs are from Leitrim, others have come from far and wide to make Leitrim their home. Over the coming weeks we will be highlighting many of our members by showcasing them on our Social Media Channels.  In addition to locally inspired menus, we bring you inspiration to travel your taste buds through Leitrim’s take on Italian and Mediterranean dishes, Asian cuisine and even a Wild West Ranch. From award winning gastro pubs, vintage tea rooms, family run bakeries to innovative food on the go, you will want to start your culinary adventure right here in Leitrim.

Taste Leitrim - www.tasteleitrim.com/2020/08/14/taste-leitrim-taste-the-world Tweet

Laura Magan from Momentum presented Taste Leitrim as a case study during the C3/C4 Learning Week in February 2021. You can watch back the presentation here:

Catálogo digital de recursos silvestres do Alentejo

Já se encontra disponível on-line, em alentejonaturalproducts.pt, o catálogo digital  de Empresas, Produtos e Serviços de fileira de apoio à promoção internacional da fileira dos recursos silvestres do Alentejo, que constitui uma das actividades do projecto Internacionalização dos Recursos Silvestres 2020, inserido no Programa PROVERE, nomeadamente na estratégia de eficiência coletiva (EEC) “Valorização dos Recursos Silvestres do Alentejo”. Encontra-se traduzido em 3 idiomas (espanhol, francês e inglês).

Promovido pelo NERBE/AEBAL -Associação Empresarial do Baixo Alentejo e Litoral , em parceria com a ACIECALM – Associação Comercial, Industrial e Empresarial do Concelho de Almodôvar, a ADCMoura – Associ-ação para o Desenvolvimento do Concelho de Moura, a ARPTA—Agência Regional de Promoção Turística do Alentejo , a Turismo do Alentejo, ERT, o Município de Almodôvar e a Câmara Municipal de Mértola, destina-se a empresas, sediadas no Alentejo, que produzem e/ou comercializam produtos e serviços da fileira dos Recursos Silvestres, nomeadamente mel e derivados, cogumelos, figo-da-índia, medronho, plantas aromáticas e medicinais, recursos cinegéticos e recursos piscícolas de águas interiores e pretendam internacionalizar a sua actividade junto dos mercados de Alemanha, Espanha, França e Holanda.

Para adesão a este catálogo, basta que os empresários interessados preencham um breve formulário constante da plataforma.

Para além do catálogo digital, fazem parte do projecto as seguintes actividades:

–Guias de Mercado, de apoio à internacionalização para a fileira dos recursos silvestres para os mercado alvo;

–Acções de prospecção internacionais aos mercados alvo, para identificação de oportunidades de mercado para a fileira;

–Visitas de reconhecimento de prospectores internacionais ao Alentejo para conhecimento da oferta regional, com realização de programa de visitação e reuniões b2b com empresas da fileira;

–Participação em feiras internacionais, para promoção internacional dos recursos silvestres do Alentejo.

Espera-se que com este projecto se contribua para promover a competitividade da fileira dos Recursos Silvestres, como iniciativa sustentável centrada no Território, potenciando o sucesso da internacionalização das suas PME, através do desenvolvimento de mecanismos inovadores de prospecção, conhecimento e acesso a mercados internacionais e do estímulo a iniciativas colectivas inovadoras.

Local producers from Nouvelle-Aquitaine region (France)

Jun 8, 2020
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In order to help out producers, craftsmen and farmers from the Nouvelle-Aquitaine region, the AANA set up in a few days a relationship platform allowing customers to find out fresh local products near their home.

Please click here to access our “Nouvelle-Aquitaine Local Products Solidarity Platform” : https://www.produits-locaux-nouvelle-aquitaine.fr/

This platform has been set up thanks to the help provided by Nouvelle-Aquitaine region, Chambers of Agriculture, Chambers of Trades and Crafts, Chambers of Commerce, and all the local partners, from several French regions and departments, solicitous about assisting producers and customers in their struggle against COVID-19.

We invited all the producers to fill in details concerning their activity and their available products on our solidarity platform, and asked them to geolocate in order to let customers have acces to high quality products as well as basic needs.

In a few days only, near 2000 producers have subscribed, providing meat, fruits, vegetables, cheeses and milk products, fish and seafood, spices, condiments and honey, both salted and sweet specialities, alcoholic and nonalcoholic beverages, seedling and plants, eggs… All these producers are able to deliver goods to private customers and local shops, in order to comply with lockdown measures as much as possible.

  • All together with producers from Nouvelle-Aquitaine !
  • I eat locally-grown and seasonal food.
  • I support producers from Nouvelle-Aquitaine.
  • I stand in solidarity with my region.
  • I stay at home and have local products delivered.
  • I cook local products at home.

Vanessa Botella’s portrait

A combative and committed chef


Coloured scarf in her hair to discipline her brown curls, ring in one nostril, elegant fitted kitchen jacket, Vanessa Botella, shows a serene look: that of the chef who has just delighted 70 people. On the daily menu: seasonal salad, hearty butternut and potato savoury tart and creamy vanilla cottage cheese. A small glass of wine to accompany it all… A tasty meal, with local and seasonal products for barely 4 €, is Vanessa’s daily bet since she took over the reins of the Bistro of Paul Bert Network.

An atypical career path

At 32, the young woman claims an atypical career path. Born into a family of Breton restaurateurs, she helped her parents in the dining room at a very early age… enough to decide to avoid making a career out of it. Attracted to arts and crafts, she trained in sewing, tapestry, decoration and applied arts. She completes her training with a vocational baccalaureat in commerce. At the age of 22 and yet well trained, she struggles to find a job in decoration. To earn a living, she does a myriad of temporary assignments. While she was on a waitressing assignment in the canteen of a large industrial company, the cook was kept waiting. Waiting so long that the pancakes on the menu would not be made unless the young Breton girl, for whom pancakes have no secrets, went into the kitchen. She doesn’t hesitate for a moment and it’s the revelation: “During all my schooling, I’ve been looking for an artistic field in which to reveal myself. With cooking, I had finally found it! ». Vanessa then went on to become a chef. “The job is very masculine. It’s not easy for a woman to be accepted”. However, doors are opening, chefs trust her, she passes her CAP in barely nine months, goes to travel in Laos to think about how she wants to share her conception of cooking.

Healthy, local and seasonal cuisine

On her return to Bordeaux, she works as a volunteer in the Paul Bert Network. The place in the kitchen is taken, so she takes care of the supplies. “I very quickly told myself that it was not possible to have hives on the roof and a vegetable garden in the street and continue to buy frozen foods, industrial products or cans from wholesalers for the bistro. I suggested to the directors that we buy from producers and craftsmen, that we offer local and seasonal products. Vanessa’s sourcing is effective! Impossible to find a plastic bottle or a can at the Paul Bert Space. Syrups are made on site, fresh fruit juices pressed on demand, vegetables supplied by an AMAP (association for the maintenance of peasant agriculture).

Since October 2018, Vanessa has also taken over the kitchen. And since “we hired her to shake up the habits!”, she does it: she introduces vegetarian menus once or twice a week, reserves Wednesday for fresh fish: “it’s the day we have the most children. I pay a lot of attention to the origin and seasonality. Here, you won’t see any Nile perch or Madagascar shrimps! ». Convictions coupled with an acute sense of resourcefulness that comes partly from his experience in Laos, “people there cook with nothing and make crazy dishes!”. Bernadette Lopes, president of the Paul Bert Network, adds: “Vanessa is very invested, she invents with the resources she has and does not hesitate to cook with leftovers. Not only is it good, but it’s a waste-free kitchen”.  

“In this job, you have to be radical”

If Vanessa’s passion and profession is cooking, she likes to remind us that it is also the social and human dimension of the Paul Bert Bistro that touches her, especially the work with her colleagues and the many volunteers, some of whom are volunteers or have real social difficulties. Combative, stubborn, Vanessa sees herself as a “fighter”, especially since she became a mother. “I am proud to have succeeded in gaining respect. In this job, you don’t have to be shy, you have to be radical.” That’s what the young woman undertakes day after day at the Paul Bert Network, while taking some time each year to develop new projects: planting a patch of aromatic herbs in the street that she can use in the kitchen, and launching a program on food on Radio Paul Bert, the center’s radio station. With her strength of conviction, she is sure she will succeed!

Practical information

Réseau Paul Bert

2 Rue Paul Bert, 33000 Bordeaux

animation.rpb@orange.fr

Tel +33 (0)5 56 79 20 44

https://www.facebook.com/reseau.bert/


© Sonia Moumen (exchange reporter) for Champs Libres, member of Kus Alliance France

Charline Fournier’s portrait

Cooking : a commitment


At the Estey Social and Cultural Center in Bègles, a town of 27,000 inhabitants near Bordeaux, Charline Fournier has developed two particularly singular initiatives around cuisine: the Bistrot and the Bistrot mobile. Two projects between conviviality and social integration. Because cooking is a commitment.  

With parents who ran a boarding house, there is no doubt that Charline was immersed in the world of catering from an early age. However, when the time came to choose her studies, the young woman, sensitive to the values of solidarity and mutual aid, optes more willingly for the profession of socio-cultural animator. She is particularly interested in popular education and citizenship but also in entrepreneurship. First of all in the Médoc, a rural and wine-growing area of the Gironde, which is prestigious in terms of wines but where the population is experiencing great social and economic difficulties. Charline creates a travelling toy library in the street. “Mobility is ingrained in me. In order to reach people, I have always gone through homelessness and off the streets” explains the young woman, whose other credo is the participation of the inhabitants in the projects. “This has always been close to my heart. I like that people are not mere spectators but actors of who they are and what they do”. 

Food and cooking at the heart of Estey’s social project

When Charline was recruited a little more than eight years ago at the Estey Social and Cultural Center, it was to create a toy library: “I came here for the game” she says with a mischievous look in her eyes. Once the project was on track, Charline, who doesn’t like routine, took two years of availability to create Le Café des familles in Bacalan, a popular district of Bordeaux. This café has the particularity of being mobile so that it can reach as many families in the neighbourhood as possible, as close as possible to where they live. At the same time, she founds the Minidettes, a food truck imagined with a friend. In addition to the daily management of the food truck, Charline discovers a great interest in cooking. 

Two years later, when she returned to the Estey, a bistro was set up there but no one in the team can take care of it anymore. “I was asked if I wanted to take care of it. That’s where the adventure started. I need projects so I don’t get bored, so I put the existing bistro to my liking! “says Charline with the enthusiasm that characterizes her. 

She starts by rethinking the decoration with a group of inhabitants. Fresh and colourful, the bistro now has a little “cosy chic” side that is particularly appreciated by the guests. At the same time, she brings together a group of very active volunteers (there are six of them today) who are interested in a “cooking” project in the social center. She develops an “integration” component by creating two posts intended for people wishing to train and find a job: one as a kitchen assistant, the other in catering service. The values of the restaurant are also those of Charline “solidarity, transmission, mutual aid”. 

Once the bistro is set up and because Charline likes to imagine itinerant projects, she launches a mobile version of the bistro: the famous Bistrot mobile. This street food project, which allows young people who are sometimes a little lost to find their way, is such a success that Charline is already imagining a new stage in the rocket…


Practical information

Bistrot et Bistrot mobile de l’Estey

20 rue Pierre et Marie Curie
33130 Bègles

Tel +33 (0)5 57 35 13 00

https://estey.mairie-begles.fr/

https://estey.mairie-begles.fr/le-bistrot-de-lestey/

https://www.facebook.com/centresocialcultureldebegles/


© Sonia Moumen (exchange reporter) for Champs Libres, member of Kus Alliance France

Focus : Paul Bert Network

An agro-ecological ambition around food

In the heart of Bordeaux, in a former art deco building, the association Paul Bert Network has become over the years a meeting place between people in great precariousness and inhabitants of the city centre. One of the pillars of this particularly committed social centre: agroecology and good food for all. 

At the corner of Paul Bert Street and Ayres Street, in the heart of historic Bordeaux, stands the imposing silhouette of a beautiful art deco building from the 1930s. Wide bay windows, ironwork entrance door, light installation designed by the internationally renowned visual artist Claude Lévêque… It is hard to imagine that this 1000 m2 building is a social and cultural center. 

The place offers a hammam, showers, a laundry, French and computer courses, public writers’ services, social services, nine very social housing units (including six emergency units), but also – and this is more singular – a bistro, an apiary and even a vegetable garden… Food and agroecology, as well as culture, education, health and social support, have long been at the center of the association’s commitment. 

Beehives in the middle of the asphalt

The most emblematic project in this area is undoubtedly the installation of beehives on the roof terrace of the building. Not without pride, Christophe Philippe, the director, welcomes the first steps of the center in beekeeping. “We had up to six hives, produced up to 180 kilos of honey. Potting was done here at the bar. From the breeding of the livestock to the distribution of the pots of honey, we gradually learned to master the entire production chain! “. 

Setting up beehives in the middle of the city was not a simple matter: “In the middle of the asphalt, in the middle of the dugout, we told ourselves that our bees would have difficulty withstanding the shock… This prompted us to plant the roof terrace with honey plants, vegetables, but also aromatic herbs”. Alas, the beekeeper’s apprentices soon saw the Asian hornets arrive. Far from being discouraged, they immediately looked for an ecological solution. It will be the installation of a rooster and four hens “Black Janzay”, a Breton breed reputed to hunt insects and that the Asian Hornet does not scare! This hen even willingly makes it her meal, catching it with a peck when it is hovering in front of the hives, then beheading it to eat only the body full of protein. Collateral effect of the arrival of a henhouse on the roof? The morning crowing of the rooster does not seduce all the residents. “It opened up dialogue, allowed us to talk about the project. Creating disorder is also part of our methodology,” says Christophe mischievously, before adding that “discontent can also produce solidarity”. 

A vegetable garden in the street

The social center was also confronted to neighbourhood discontent when a vegetable garden was set up in the street, with a few grumpy people preferring to park their cars there rather than see tomatoes and zucchini grow. Tension mounted, the press talked about it, the city council took up the issue and the mayor at the time, Alain Juppé, finally decided: “We’re not going to make a big deal out of this story of tomato plants! ». The lasagnabed, the litter resulting from the fermentation of cardboard, grass, manure and dead leaves, laid on the pavement, can therefore continue to quietly turn into compost and receive new plantings as the seasons go by. 

The kids and inhabitants of the neighbourhood come to glean some fruits and vegetables, a vermicomposter is installed. “With our hundred participants, it has become the last place where we talk. It’s a way for us to reappropriate public space, not to make it our property, but to use it,” says Christophe, who has been dreaming since then of greening no less than the whole street ! 

A popular but luxurious bistro

From producing vegetables on asphalt to setting up a bistro, there is only one step that the Paul Bert Network does not hesitate to take. “It’s important to take people on demanding adventures” says the director of the structure, who is proud to post a “full house” every lunchtime. At the table of the Paul Bert Network, you can eat well, healthy and well-balanced for the modest sum of 4 €. “Here, people pay. They don’t pay much, but they pay. Economic exchange pacifies relations” says Emmanuel Jourdes, the director general, before continuing: “Luxury is important for all social classes. Our concern is to offer the very popular classes food that the bourgeoisie can afford.”

A small team is in charge of this luxury at a reduced price: Vanessa, the cook, and employees and volunteers in the kitchen and on catering service. At the bistro, you can be a volunteer one day and a customer another day, giving your time or bringing ingredients. Vanessa was offered several kilos of quince by a client of the restaurant. Seasonal fruits that she immediately transformed into… the dessert of the day. Emmanuel Jourdes admits to being proud of this project. “It’s a real popular bistro, not made for the poor. The mix is well developed, the atmosphere is family and relaxed. We’ve recreated a village square”. 

Beehives, vegetable gardens, bistro… when asked about the next projects of the Paul Bert Network, he smiles about the creation of an astronomy spot on the rooftop terrace “with his feet in the garden and his head in the stars!”. 


Practical information

Réseau Paul Bert

2 Rue Paul Bert, 33000 Bordeaux

Tel +33 (0)5 56 79 20 44

animation.rpb@orange.fr

https://www.facebook.com/reseau.bert/


© Sonia Moumen (exchange reporter) for Champs Libres, member of Kus Alliance France