Jinny’s Bakery explores multiple routes to market

Jinny’s Bakery was established in late 2003 as a small bread making business in Drumshanbo, Co. Leitrim. In the first week, Sinead Gillard made and sold 16 loaves under the Jinny’s Bakery brand. Jinny is Sinead’s nickname. From that very modest start, sales have grown to over half a million-euro annual turnover with the business employing over 10 staff. Now selling throughout the West and Dublin, the company also exports to France. 

Award winning ways

Jinny’s have won every award possible for the artisan bakery and have ambitious plans to continue their success into the future. Jinny’s Bakery product range includes cakes, scones, sourdough wholesome breads which have a strong health emphasis while maintaining superior taste and texture. Innovation is at the heart of their growth and with over 80 customers. The achievements of Pascal Gillard and his wife who together with their hard-working bakery crew have built a business with renowned impressive standards. For every one of their 15 years in business, they have achieved an increase in sales year on year. Their stout bread and carrot cake have been described as ‘vivid in flavour’. They deliver untold pleasure to the eater with their beautifully controlled crust and lovely crumb. 

Jinny’s growth is as a result of multiple routes to market

One of their most recent achievements is that three of their products – Irish Stout Bread Mix, Grace’s Granola and the Sourdough Croutons – have been included in SuperValu’s Food Academy Programme. See Jinny’s Bakery – SuperValu Listing.

Jinny’s have also been part of the Aldi #GrowwithAldi campaign

May be an image of 1 person and text that says '스 ALDI Aldi Ireland @Aldi_Ireland Look who's Growing with Aldi this Christmas! Find your favourite products in store from Sunday from our amazing Irish suppliers. In store for a limited time only. #GrowWithAldi Jinnj's Bakery Pascal & Sinead Gillard Co. Leitrim Grow with Aldi On sale SUN 15 NOV Stout Bread Mix €3.65 610g JINNY'S SARIHA TONtR READ Grow With Aldi aldi.ie'

Jinny’s also have an online shop:  Buy Online – Jinny’s Bakery & Tearoom, Drumshanbo, Co. Leitrim

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Pascal and Sinead’s also opened Jinny’s Tearooms in 2019, it’s an inspired new food experience offering specialty teas and coffees, with delicious snacks, and light bites with emphasis on wholesome, local ingredients.

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Prospective food entrepreneurs can learn a lot from this dynamic duo. They embody all the key characteristics of a good entrepreneur –  hard work, determination, growth mindset, commitment to quality to name a few.

We were delighted to interview Pascal and Sinead of Jinnys Bakery for our Kus Kus Adventures of Food Entrepreneurs Irish Multiplier Event. You can watch back the interview here:

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